Apple is pushing the boundaries of artificial intelligence (AI) with its latest research and development efforts. According to a report by the New York Times, the tech giant is currently exploring generative AI concepts that could eventually be used to make Siri more powerful and effective.

Generative AI is a form of artificial intelligence that focuses on creating new content and ideas based on existing data. This type of AI is a major part of Apple’s current research, and the company is reportedly exploring ways to incorporate it into Siri’s existing architecture.

Generative AI could be used to improve Siri’s ability to understand and respond to user queries. It could also help the assistant become more contextual, allowing it to better understand user intent and provide more accurate answers. In addition, generative AI could be used to provide personalized recommendations and content tailored to each user’s needs.

At the same time, however, the New York Times report acknowledges that there are issues with the current way that Siri is built. For example, the assistant is often unable to answer complex questions or understand complex commands. If Apple is able to successfully incorporate generative AI into its virtual assistant, however, these issues could potentially be addressed.

For now, it remains to be seen if Apple’s research into generative AI will eventually be used to improve Siri. But the company’s efforts to explore the technology demonstrate its commitment to pushing the boundaries of AI research and development.